As part of a multi-day catering service at the Frankfurt Trade Fair, we supported the trade show presence of the international lighting company XAL at Messe Frankfurt. Over the course of several days, we provided catering services for the exhibition booths and served snacks, light meals, and beverages to both staff and visitors.
The trade show presence included several brand areas within Hall 5.1. In addition to the main XAL booth, we also managed adjacent presentation areas. Our catering services facilitated discussions at the booth and created a pleasant atmosphere for client meetings, product presentations, and networking.
Hospitality at the booth plays a particularly important role at international trade shows. Visitors should feel welcome, and conversations should take place in a relaxed setting. Professional catering plays a key role in ensuring that a trade show booth is perceived not only as a presentation space but also as a meeting place for networking.
Client: XAL, Wever & Ducré
Occasion: Booth catering / Hospitality
Guests: Trade show visitors and the booth team
Location: Messe Frankfurt, Hall 5.1
Date: March 8–13, 2026
We provided continuous catering services at the booth throughout the entire duration of the trade show. Our team prepared fresh snacks, small dishes, and beverages throughout the day and served them directly at the booth. In this way, we provided culinary support for both spontaneous visitors and scheduled meetings. As a result, the booth catering at the Frankfurt Trade Fair became an integral part of daily trade show operations.
OUR SOLUTION: BOOTH CATERING AT FRANKFURT MESSE FOR INTERNATIONAL TRADE SHOW APPEARANCES
For the trade show, we developed a catering concept that integrates seamlessly into the fast-paced daily routine of the event. We planned small snacks, finger foods, and beverages in a way that makes them easy to serve while still conveying a sense of high quality.
Our team continuously served the food and kept preparing fresh batches. This ensured that guests and teams always had a suitable selection available. At the same time, we deliberately kept the catering light and interactive—ideal for conversations during presentations or product demonstrations.
In addition to the culinary execution, the behind-the-scenes organization also played a key role. Our team coordinated setup, logistics, and service to ensure that everything ran smoothly throughout the entire duration of the trade show.
THE RESULT: A LIVELY HUB AT THE EXHIBIT BOOTH
Thanks to the continuous catering service, the booth became a welcoming gathering place over the course of several days. Visitors were able to enjoy refreshments during conversations or presentations and chat in a relaxed atmosphere.
As a result, the exhibition booth became not only a showcase for new lighting solutions, but also a place for meetings, conversations, and networking throughout the entire week of the trade show in Frankfurt.
